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Why Hardware Innovation Takes a Decade (Not Two Years)
In 2021 we tried to fund exhalo, an abdominal breathing wearable designed to fix what apps couldn’t: measuring and correcting dysfunctional breathing in real time. Five years later, the breathing wellness market is worth over a billion pounds – but the hardware timeline that truly solves the problem still spans a decade, not two years.

Alessandro Traverso
Mar 245 min read


Why 75% of People Won't Seek Help for Sexual Health Problems - And Why That Mattered to Me
Three out of four people never talk about their sexual health, even when something is wrong. This article explores the stigma, practical barriers and design flaws that stop people seeking help – and what innovators can do to make care easier to access.

Alessandro Traverso
Feb 276 min read
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