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Why Hardware Innovation Takes a Decade (Not Two Years)
In early 2021, my co-founders Nick Potter and Tom Faggionato and I set out to raise capital for a breathing wellness device called exhalo. Five years later, it's worth examining not whether we were right about the opportunity, but whether we understood the timeline required to capture it. The timing looked perfect. We were in the middle of COVID, and breathing had become urgent in ways it never had been before. Lockdowns created epidemic levels of stress and anxiety. People w
aletrave
Mar 245 min read


What Uncertainty Actually Tests
Most innovation happens when times are good. The most valuable innovation happens when capital is scarce and risk is high. This post shares how launching Mike the Knight during the 2009 downturn reshaped my view on resourcefulness, and why uncertainty is the best test of a leader’s strategy.

Alessandro Traverso
Mar 64 min read


Why 75% of People Won't Seek Help for Sexual Health Problems - And Why That Mattered to Me
Three out of four people never talk about their sexual health, even when something is wrong. This article explores the stigma, practical barriers and design flaws that stop people seeking help – and what innovators can do to make care easier to access.

Alessandro Traverso
Feb 276 min read


What a Medical App Taught Me About Testing at a Petrol Station
In the world of consumer apps, testing is not an event. It is the operating model. When I co-founded Your.MD - a digital health platform that eventually reached 30 million users and achieved Class IIa medical device certification - we ran continuous experiments as a matter of course. Different versions of the product deployed simultaneously to different user groups. Real-time analytics showing exactly where users engaged, where they dropped off, and what drove them to return.

Alessandro Traverso
Feb 186 min read


Why Most Innovation Doesn't Create Competitive Advantage
From patent examiner to innovation executive: lessons on building genuinely defensible competitive advantages that competitors cannot easily replicate, even when they can see what you're doing.

Alessandro Traverso
Feb 106 min read


Testing With Puppets: What I Learned About Data-Driven Content Before Netflix Made It Famous
In 2013, I tested data-driven content production with puppet characters on a shoestring budget. What I learned about audience behavior years before Netflix popularized the format shaped my creative thinking for the next decade.

Alessandro Traverso
Feb 98 min read


Why I Founded Radycle: Lessons from Scaling Startups to Fortune 500 Companies
Foundation Story for Radycle

Alessandro Traverso
Jan 274 min read


How Radycle Helps Companies Scale
Most companies hit inflection points where what got them here won't get them there. Learn how Radycle helps businesses blend corporate discipline with startup agility to scale successfully.

Alessandro Traverso
Dec 9, 20252 min read


To Co-produce or not to Co-produce
TV animation productions are costly and time-intensive, often requiring €10 million or more and years to complete. Content producers and IP creators frequently approach us seeking partners to share production burdens; but co-production deals come with hidden complexities that can derail even promising projects. When assessing the decision to enter into a co-production agreement with another producer several factors should be assessed, putting on the scale both potential benef

Alessandro Traverso
Apr 23, 20214 min read
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