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What Uncertainty Actually Tests
Most innovation happens when times are good. The most valuable innovation happens when capital is scarce and risk is high. This post shares how launching Mike the Knight during the 2009 downturn reshaped my view on resourcefulness, and why uncertainty is the best test of a leader’s strategy.

Alessandro Traverso
6 days ago4 min read


Why 75% of People Won't Seek Help for Sexual Health Problems - And Why That Mattered to Me
Three out of four people never talk about their sexual health, even when something is wrong. This article explores the stigma, practical barriers and design flaws that stop people seeking help – and what innovators can do to make care easier to access.

Alessandro Traverso
Feb 276 min read


Testing With Puppets: What I Learned About Data-Driven Content Before Netflix Made It Famous
In 2013, I tested data-driven content production with puppet characters on a shoestring budget. What I learned about audience behavior years before Netflix popularized the format shaped my creative thinking for the next decade.

Alessandro Traverso
Feb 98 min read


To Co-produce or not to Co-produce
TV animation productions are costly and time-intensive, often requiring €10 million or more and years to complete. Content producers and IP creators frequently approach us seeking partners to share production burdens; but co-production deals come with hidden complexities that can derail even promising projects. When assessing the decision to enter into a co-production agreement with another producer several factors should be assessed, putting on the scale both potential benef

Alessandro Traverso
Apr 23, 20214 min read
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